The firm was built around the financial work that happens between the invoice and the owner's decision.
Padma founded Books & Profits to give operators a financial record that keeps pace with the work.
Padma Pothula is the owner, CEO, and Director of Accounting & Bookkeeping at Books & Profits, LLC. She has more than fifteen years of accounting and bookkeeping experience across construction, real estate, restaurants, retail, and small business operations.
She founded the firm around a simple observation: growing companies rarely fail because the owner does not care about the numbers. They fail because the numbers arrive too late, in the wrong format, or attached to the wrong project. Books & Profits was built to fix the schedule and the structure of the record itself.
Padma's technical work centers on job costing, work-in-progress reporting, and the reporting discipline that construction owners, bonding agents, and CPAs rely on to evaluate a project mid-flight. She is a QuickBooks Certified ProAdvisor and works hands-on with every engagement.
Outside the firm she enjoys time with her family, staying active in Scottsdale, and helping other business owners become more confident with their financials.
Experience, technical qualification, and industry focus.
- Owner, CEO, and Director of Accounting & Bookkeeping
- More than 15 years of accounting and bookkeeping experience
- Bachelor's degree in accounting
- QuickBooks Certified ProAdvisor
- Experience across construction, real estate, restaurants, retail, and small business
- Specialization in construction and trade accounting, job costing, and WIP reporting
Certified on the platforms your operation actually runs on.
Padma maintains current certifications on the cloud-accounting systems Books & Profits configures and operates for its clients — the software is the ledger, and the ledger has to be built correctly the first time.
QuickBooks Certified ProAdvisor
Advanced-tier certification from Intuit — the platform underneath the majority of construction and trade accounting in the United States.
Xero Certified Advisor
Certified on Xero for clients operating on the alternate cloud-accounting platform, including multi-entity property and international operations.
Padma's approach shows up in the daily habits of the firm.
The financial record moves at the same pace as the operation, not on a delayed monthly cadence.
Every dollar attaches to the project or property that earned or spent it.
Books & Profits works directly with the operator, the internal team, and the tax professional.
Padma is on every engagement. Clients don't get handed off.
"I am really happy with her attention to detail and reliability.
"Padma is super responsive and very knowledgeable. I highly recommend Padma if you are looking for a great bookkeeper!
"Great on books and very timely! Padma is a pleasure to deal with.